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Behind Nubia, there is above all a deep desire for change, for better and for values.

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Nubia is also me, Audrey 👋.

(Well, we're not going to lie, compared to the photo, I'm a little older but we clearly recognize the child who grew up in the 90s')

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During the last 15 years of my life, I evolved in the world of marketing, working in many countries for large companies. However, during a long trip during my career break in 2018, my view of things gradually evolved .

During this period, I was deeply affected by ecological issues. So I started to learn about the environmental and human impact of my lifestyle and I questioned my consumption habits.

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It's a long and winding journey because I was an almost... compulsive consumer - as evidenced by my collection of bags and shoes. My transition to responsible consumption focused on local, second hand, bulk, organic and zero waste did not happen overnight .

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And this journey is not yet over, because I am far from flawless and I still break down sometimes. However, when it happens, it is now consciously and by supporting brands that are close to my heart . The famous slogan “less is more” takes on its full meaning in my life now.

After the birth of my son at the end of 2021, I felt a growing need to align my professional and personal values .

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Besides, Nubia is an anagram of his first name, Aubin 💛.

I want to pass on to him something different, positive and show him that we can live fully and enjoy simple things while working for a more respectful world, both for the environment and for the people around us.

This is also where the choice of the ☀️ yellow color ☀️ comes from, which for me represents light, sunshine, joy and positivity!

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This is how I decided to launch my eco-responsible concept store or eco concept store as I like to call it. I created a place where you do n't need to read the little notices on the labels . Here, no pretense, no dissimulation. I focus on transparency and I have carefully selected ethical and committed brands (find out how I choose them here ).

But be careful, being engaged does not mean being boring.
Here you will find durable products that are also trendy and modern, while being unique!

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So, if you also want to join the movement towards more respectful consumption and discover all these nuggets, go to our ethical store ⭐